TOTAL GYM –
Repositioned Total Gym’s visual identity
to reflect their shifting brand strategy.
Designed and developed an ecomm
experience to better tell the evolving
brand and product story.
ZOOT SPORTS –
Zoot is the "Original Triathlon Brand".
We were tasked with shifting the brand
messaging from technical and functional
to California-inspired, high performance,
athleisure / lifestyle.
Madisonian was created out of the
desire to bring something new to
the Madison merch market. An ode
to Madison, the city. We led all creative
efforts in building a brand that puts a
spotlight on the community and
spirit of Madison.