TOTAL GYM is the global leader in functional training since 1974.
Total Gym came to AKFTV in need of a new identity structure to showcase their evolving brand and product story. We started with a logo redesign, then created a visual language for each of their product categories. Once the branding phase was complete we shifted our focus to creating a dynamic ecomm experience where customers could learn, connect and shop.
Rebrand + logo Redesign / Branding Strategy / Visual Identity / Site Redesign & Development / Content Creation /
Photo & Art Direction / Design Execution / Digital Content / Tradeshow Booth Design